A short, numbers-first guide for franchise car and powersports dealers choosing between eBay’s five Store tiers for genuine parts and accessories.
Last updated: September 2026
Quick Answer
If you’re a dealer listing genuine parts and accessories, skip Starter Store. Basic Store and every tier above it charge a lower final value fee (11.5%, vs. Starter’s 13.6%) on Parts & Accessories sales — so Basic is close to a free upgrade for most sellers. Past that baseline, the Store size you actually need comes down to one number: how many fixed-price listings you run each month. Enter yours in the calculator below.
Why this is a fixed-price question, not an auction question
Franchise parts departments don’t sell one-off collectibles at auction — they run standing catalogs of hundreds or thousands of SKUs as fixed-price, Buy It Now listings that stay live month after month. That changes which eBay Store numbers actually matter to you.
Most Store comparisons online lead with auction-style insertion fees and general seller perks. For a parts and accessories catalog, only two numbers matter: how many fixed-price listings your Store plan includes for free each month, and what eBay charges per listing once you go over that number.
eBay Store plans, fixed-price listings only
| Store plan | Monthly fee | Free fixed-price listings | Fee per extra listing |
|---|---|---|---|
| Starter Store | $4.95 | 250 | $0.30 |
| Basic Store | $21.95 | 1,000 | $0.25 |
| Premium Store | $59.95 | 10,000 | $0.10 |
| Anchor Store | $299.95 | 25,000 | $0.05 |
| Enterprise Store | $2,999.95 | 100,000 | $0.05 |
Pricing shown is eBay’s standard 12-month-commitment rate, billed monthly. Paying month-to-month costs more (Starter is $7.95/month instead of $4.95/month, for example). Source: eBay Seller Center.
Find your break-even Store size
Enter how many fixed-price listings you plan to run per month, and — if you want to see the final value fee impact too — roughly how much monthly revenue those listings generate. The calculator below finds the cheapest plan for your numbers.
eBay Store Calculator
Which Store plan is most economical?
| Plan | Subscription | Insertion fees | Est. final value fee | Total / month |
|---|
Estimate only. Assumes typical Parts & Accessories items sell under $1,000 each, so the flat 11.5% / 13.6% rate applies to full revenue. Doesn’t include eBay’s flat $0.30–$0.40 per-order fee, which is the same at every Store level and doesn’t change which plan is cheapest. eBay’s published rates change over time — verify current numbers before deciding.
How the break-even math works
The shortcut: take the monthly fee difference between two Store levels, divide by the lower level’s per-listing fee, and add that to the lower level’s included listings. That’s roughly the listing count where the higher tier starts costing less — before counting final value fees.
| Upgrade | Pays for itself at |
|---|---|
| Starter → Basic | ~300 listings/mo |
| Basic → Premium | ~1,150 listings/mo |
| Premium → Anchor | ~12,400 listings/mo |
| Anchor → Enterprise | ~79,000 listings/mo |
These numbers only account for insertion fees. Once you add the final value fee gap below, Basic Store (or higher) wins even more decisively at low volumes — which the calculator above already does for you.
What is eBay’s final value fee, and what is it for auto parts?
eBay’s final value fee is the commission eBay takes when a listing actually sells — a percentage of the total sale amount (item price, plus shipping and handling you charge), plus a small flat per-order fee ($0.30 on orders of $10 or less, $0.40 above that). It’s charged on top of your Store subscription and any insertion fees, and it applies whether the listing sold on day one or day ninety.
For the categories that matter to parts and accessories sellers — eBay Motors > Parts & Accessories, Automotive Tools & Supplies, and Safety & Security Accessories — the rate depends on your Store level:
- Starter Store (or no Store): 13.6% of the sale, up to $7,500 per item, then 2.35% on the remainder.
- Basic, Premium, Anchor, or Enterprise Store: 11.5% of the sale, up to $1,000 per item, then 2.35% on the remainder.
Since almost every part or accessory sells for well under $1,000, that 2.1-point gap applies to nearly your entire catalog’s sales — not just a few big-ticket items. On $45,000 of monthly sales, that’s the difference between roughly $6,120 and $5,175 in final value fees — a $945/month gap that a $17/month Store upgrade (Starter to Basic) easily clears.
Frequently Asked Questions
It depends on your monthly fixed-price listing volume: Basic Store (1,000 free listings) fits smaller inventories, Premium Store (10,000 free listings) fits most mid-size franchise dealers, and Anchor or Enterprise Store fit large, multi-rooftop operations with tens of thousands of active SKUs. Use the calculator above to find your exact break-even point.
For most franchise dealers, Premium Store ($59.95/month, 10,000 free fixed-price listings, $0.10 per additional listing) offers the best balance of capacity and cost for a parts and accessories catalog. Smaller dealers listing fewer than about 1,150 items a month are usually better served by Basic Store.
Yes. Starter Store sellers pay a 13.6% final value fee (up to $7,500 per item) on eBay Motors Parts & Accessories listings, while Basic, Premium, Anchor, and Enterprise Store sellers all pay a lower 11.5% (up to $1,000 per item, then 2.35%). That difference alone typically justifies skipping Starter Store.
Starter: 250 per month. Basic: 1,000 per month. Premium: 10,000 per month. Anchor: 25,000 per month. Enterprise: 100,000 per month. Listings beyond your plan’s allowance cost $0.05 to $0.30 each, depending on your Store level.
Basic Store, in almost every case. It costs $17 a month more than Starter but includes four times the free listings and a meaningfully lower final value fee on every sale — a combination that pays for itself well before most dealers hit Basic’s 1,000-listing allowance.
For very low volume, yes — but with real trade-offs. A no-Store account still gets 250 free fixed-price listings a month and pays the identical 13.6% final value fee as Starter Store, so if you list 250 or fewer items a month, going without a Store costs nothing extra in fees. Above that, the math flips fast: no-Store’s $0.35 fee per additional listing outpaces Starter’s $0.30 plus its $4.95 monthly fee once you pass about 349 listings a month. But fees aren’t the real issue — no-Store sellers don’t get a branded storefront (a custom eBay Store URL and custom categories) or eBay’s Discounts Manager for running percentage-off sales, volume pricing, or special-event promotions, which every Store tier includes. It’s a technically valid option for a hobbyist clearing a few items, but not a good one for a franchise dealer building a professional, repeat-business storefront around a genuine parts catalog.
Picking the right Store size is step one. Keeping thousands of individual listings priced right, in stock, and synced with your DMS every day is the harder, ongoing job — and it’s what Channel Bloom’s Marketplace Listing Management service handles for franchise car and powersports dealers.