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How Dealers Can Liquidate Aging Parts Inventory on Marketplaces

By tapping into this vast pool of shoppers, dealers can ensure that their aging inventory doesn't sit idle on dusty shelves but instead finds its way into the hands of eager customers.

Modern management of parts obsolescence using Amazon and eBay

New ways to solve old problems:  In today’s dynamic automotive market, dealerships often grapple with the challenge of managing aging parts inventory. However, leveraging online marketplaces like Amazon and eBay can modernize how dealers approach this issue, offering new opportunities to sell idle or obsolete parts at competitive prices.

The sheer reach of platforms like Amazon and eBay is staggering. With over 300 million active users on Amazon alone, these marketplaces provide unparalleled visibility to potential buyers nationwide. By tapping into this vast pool of shoppers, dealers can ensure that their aging inventory doesn’t sit idle on dusty shelves but instead finds its way into the hands of eager customers.

Which marketplace is the right fit for your dealership? While both Amazon and eBay are effective channels for selling parts online, considerations such as cost and ease of use come into play. Generally, eBay is excellent for selling aging and obsolete inventory because it’s easier to list everything on eBay than Amazon.   If we had to suggest one marketplace for the sole purpose of selling aging inventory, we’d lean toward eBay.  However, eBay’s fee structure can be a barrier depending upon your plan and for new stores it’s difficult to be found.  Amazon is friendlier on those two aspects.  Each has its unique strengths and may require some analysis of pros and cons to choose the best for your situation.   

Using a marketplace listing service:  For dealers seeking a hassle-free solution, leveraging a listing service can streamline the process of selling aging inventory — especially across multiple marketplaces. With seamless DMS partnerships and integrations, these services ensure that inventory is updated daily, while sophisticated pricing models prevent parts from being sold at a loss. Also, the listing services can use software to implement various pricing strategies so you don’t leave money on the table.  For instance, pricing can vary from one marketplace to another, matrix pricing may be used, and step-down pricing for long-standing inventory is another tactic.  With a listing service, dealers can often get higher prices for aged inventory before resorting to traditional outlets for pennies on the dollar.

Moreover, integrating marketplaces into existing sales channels enhances inventory turns and inventory management efficiency. With automated DMS inventory sync, stock levels remain accurate across all platforms, eliminating discrepancies and ensuring a seamless customer experience.

Conclusion:  Every dealership grapples with idle or obsolete parts inventory to some degree. However, by adopting a proactive approach and harnessing the power of online marketplaces, savvy dealers can mitigate losses and sustainably manage obsolescence. Through 3rd party listing services tailored to the right marketplaces, dealers can recover revenue, avoid write-offs, and maintain optimal inventory turnover rates.

Channel Bloom offers listing services to help dealers recoup money from aged inventory.  If you’re interested to learn how, please check out our services or reach out to our experts for a complimentary consultation. 

Dealers can ensure that their aging inventory doesn't sit idle on dusty shelves but instead finds its way into the hands of eager customers

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