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5 Must-Read Stats That Will Make You Want to Sell Auto & Powersports Parts on Amazon

If you’re a car or powersports dealer looking to expand your sales of parts and accessories nationwide, here are five compelling statistics that highlight why Amazon should be a key focus for your business strategy.

Here are some astonishing statistics about Amazon that will shatter your traditional selling channels.

If you’re a car or powersports dealer looking to expand your sales of parts and accessories nationwide, here are five compelling statistics that highlight why Amazon should be a key focus for your business strategy.

  1. 51% of US online shoppers begin their product search on Amazon.com: With over half of online shoppers in the US starting their search on Amazon, it’s clear that the platform holds significant influence over consumer purchasing decisions.
  2. Amazon has approximately 200 million unique monthly users in the U.S.: The sheer volume of users on Amazon presents an immense opportunity for exposure and sales growth for businesses selling auto and powersports parts.
  3. About 176 million US households have an Amazon Prime subscription: Prime membership offers perks like fast, free shipping and access to exclusive deals, incentivizing customers to shop on Amazon regularly.
  4. Amazon dominates the US online retail market with a market share of approximately 38%: This is significantly higher than competitors like Walmart, Apple, and eBay. Being present on the largest online retailer in the US can significantly boost visibility and sales potential.
  5. Online sales of auto parts and accessories in the US by third-party marketplaces estimated at nearly $22 billion in 2024: This statistic underscores the substantial market opportunity within the auto and powersports parts industry on platforms like Amazon, eBay, and others.


In conclusion, the data speaks for itself—Amazon is a powerhouse in the e-commerce landscape, especially for auto and powersports parts sellers. The platform’s immense reach, Prime membership benefits, and dominance in the market make it a top choice for both shoppers and merchants alike. For sellers looking to tap into a vast customer base and maximize their sales potential, leveraging Amazon’s platform is not just a smart move but a strategic imperative in today’s competitive retail environment. By capitalizing on the opportunities Amazon offers, auto and powersports dealers can position themselves for sustained growth and success.

Editor’s Note: This article was originally published in February 2018 and has been revised and updated with more recent data as of 2023 or newer.

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